Elsker Creations at the Country Living Magazine London Christmas Fair
Thank you everyone who supported us during the Country Living London Christmas Market. It was our very first outing and we were quite honestly overwhelmed by the reception we received.
The build up to the fair was both a mental and physical challenge. Sian finished every product by hand; either painting, gilding or calligraphy. It was also slightly nerve-wracking. We have been undertaking gilding and signwriting commissions but to build and present a range was a risk. One that we have been confident in but you never know how the reception will be. We put in so much care into every product and strive to always improve, listen and produce high quality products for our customers.
The look of the stand was also something we focused on a lot. We wanted it to represent us, and for our mark and touch to be on everything (including the calligraphy and gold on the price tags!), attention to detail was and is key. We wanted it to twinkle and feel ‘hygge’ (cosy), copious amounts of fairy lights did the trick! We hope that for those of you who visited us at our stand could feel the ‘elsker’ (love).
While at the fair it was also important that while there were products to ‘grab and go’ that we also had some items that reflect the bespoke aspect of the company. Our alphabet tiles went down a treat with guests able to pick their favourite tile, combination of letters and we will make it and deliver directly. We had hand painted plates, to illustrate the collaborative projects that we love to get involved in.
Essentially, gilding as a medium is a slightly odd one. A tradition mainly left to galleries, museums and restorations. In fact gilding is an incredibly versatile medium, with a wealth () of possibilities, experimentations and projects to explore and tap into. This is something we find incredibly exciting as we do more events and now continue to play, experiment and refine our line.
Thank you again, for your support. You have given us the confidence to go forth and cover every possible object with gold!
Gold is our oyster.
Elsker Creations x